Objective
Whalen's Pub & Grill, a new sports bar and grill located in the internationally-known George Street region of St. John's, Newfoundland, required signage, business cards, internal and external promotions plus a website with weekly updates. Superior branding and promotion was required in order for Whalen's to stand out from rival pubs and restaurants.
Solution
Keeping in mind the athletic theme of Whalen's Pub & Grill, an illustrated hockey goalie, indicative of Canada's favorite pastime, was developed as the predominant image for all marketing materials. Starting with the large exterior signage, Stone Waterson developed a contemporary and compelling look and feel for all promotions, mirroring the sports-minded pub atmosphere.
Result
Striking marketing materials resulted in a great first impression among the local residents and bar patrons. The new establishment quickly stood out from rival venues and attracted contacts from not just the local region, but all across Canada. With enhanced awareness amid a sea of competition, Stone Waterson was able to get much more traffic inside the pub during the first month of operation than expected.
Client Comments
"We are overly impressed with the quality of work from Stone Waterson. Several people have praised our new site and the numerous hits speak for themselves. Our new site has exceeded my expectations and continues to increase business and awareness for Whalen's Pub & Grill. A great job indeed!"
Full Case Study
See the step-by-step process of how we expanded their business and clientele while saving on expenditures such as advertising and operating costs.
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